White diamonds, main shapes

The most popular shape for a diamond is the round brilliant diamond which is aptly named as when well-cut, the round diamond reflects the maximum light and sparkles more than any other shape. They are also slightly more expensive than any other shape because 50% of the rough diamond is lost when cutting a round shape and less is lost when cutting any other shape.

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On the plus, this shape –just like the pear shape- requires less depth than a round
brilliant. In other words, the oval shape shows more ‘visual surface’ than a round
brilliant where 2/3rd of its carat weight goes into its depth.
Red flag: An oval shaped diamond that is too shallow will lack sparkle and appears as glass.
 

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Just like the round brilliant, the pear shape has 57-58 facets. In fact, it is a modified brilliant. The pear shape is mostly used as a pendant or ring.
Red flag: Some like oblong shapes, other prefer a pear shape with ‘wide shoulders’.
See the diamond before you buy. Also, a pear shaped that is cut too shallow to maintain carat weight will lack sparkle and appears as glass.
 

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The Cushion shape is the antique-look cousin of the round brilliant. Comes in many dimensions with only few júst right, be it oblong or squarish. In other words, Length/Width Ratio: Whatever you like! Most of them though carry too much weight in their belly, making them appear smaller than what their carat weight says.
Red flag: Choose well between an oblong or more squarish shape and also, make sure you are informed about the difference between the ‘Crushed ice’ shape and the antique, chunkier look.
 

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One of the least ‘sparkling’ shapes. Matter of fact, this Art-Deco model is not even meant to sparkle. It excels in soberness and is –together with Cushion- regarded as the choice of the ‘upper-class’. Unlike many other cuts, will this shape reveal an inclusion easier than say a more faceted shape. We therefore recommend VS2+ for Clarity. The emerald cut comes in many dimensions, ranging from square (the so-called Asscher) to oblong. Personally, we prefer the 3x4(-ish) shape.
Red Flag:Regardless the cut description on the certificate, many emerald cuts come with way too much weight in their depth, resulting in a visually ‘small’ diamond.
 

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Princess cuts are square or rectangular brilliant cuts that display exceptional brilliance when cut to certain proportions.  Princess cuts are a great choice for individuals who appreciate the qualities of round brilliants, but prefer a square or rectangular shape.

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A square or rectangular shape with clipped or rounded corners combining the elegance of the emerald shape and the brilliance and sparkle of the round shape.
Red Flag:Regardless the cut description on the certificate, many radiant cuts come with way too much weight in their depth, resulting in a visually ‘small’ diamond.
 

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Little to say, other than this shape is for the more romantic souls among us. 58 Facets.
Red flag: Only 1 in 5 heart shapes actually looks like a heart. Many lack cleavage or appear round-ish.
 

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Also a modified brilliant but with 55 facets. Beautiful shape when set in-line with the finger. When it comes to size, we recommend 1+ct.
Red flag: A must see! Many marquise cut diamonds are cut to maximum weight and may appear too shallow, too narrow, or too wide.
 

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