My name is Rob van Beurden, and I have been a diamond dealer for my entire professional life. After thirty-five years of experience, I have mastered a dynamic industry that unfortunately sometimes excels in its lack of transparency. I believe that this lack of transparency sometimes is the very basis of a general pricing policy. So please ask me any questions that will make my industry easier to understand.

Fifteen years ago, we started challenging high diamond prices by keeping our marketing and overhead costs down. From our offices in London and Antwerp, we are succeeding in challenging the old markets. Our costs are also controlled because we operate from grade-A office space and not grade-A retail space.

Because location is not enough, we have convinced the youngest Master Goldsmith in the industry to join our mission in making the finest - and most competitive - jewelry in Antwerp and Greater London. This London office is run by Céline Gouwy, our in-house Gemologist who always takes her time to discuss and reveal each 'facet' of the business and of the industry as such.